Post by account_disabled on Dec 9, 2023 1:31:01 GMT -8
Could it be that for that reason, On the contrary! See now why doing content marketing for accounting offices is the best decision you can make for your business! How a content marketing strategy works "Learn with this ebook how to plan and define objectives, about content production, measuring results, and much more! " The first step to understanding how content marketing can be useful for your accounting office is to know how it operates. When we talk about content marketing as a strategy, we are not creating a discourse to overvalue its ability to bring results. It is, literally, a business strategy designed to attract strangers and cultivate their interest until they become promoters of the brand.
Seems too good to be true, doesn't it? Well, it is! The great "secret" of content Phone Number List marketing is to be based on 2 important concepts: people customer journey The person is a representation of the ideal client, based on searches and not on hunches. The customer journey represents all the steps a person takes, from initial interest to after making the purchase. This makes it easier to produce the right content for the right people at the right time. That journey is illustrated by what we call the sales funnel , a way to easily differentiate the degree of interest of each person in the solution that the company sells, and how close they are to buying. This funnel has 3 stages.
See what they are: Discovery and interest The 1st phase of the funnel is when the person seeks to understand, exactly, what the problem they are facing is. It is like a patient who knows how to describe the symptoms he is feeling, but needs a doctor to discover what the illness is and treat it. Naturally, at this stage, it is prohibited to talk about your product, since the person is not interested or ready to buy. This just wants to resolve doubts and better understand some concepts. Bet on simple and introductory topics of interest to the person, such as: why cash flow is essential for a business; essential accounting laws and regulations for every entrepreneur; specifications on electronic payment receipts; and many others.
Seems too good to be true, doesn't it? Well, it is! The great "secret" of content Phone Number List marketing is to be based on 2 important concepts: people customer journey The person is a representation of the ideal client, based on searches and not on hunches. The customer journey represents all the steps a person takes, from initial interest to after making the purchase. This makes it easier to produce the right content for the right people at the right time. That journey is illustrated by what we call the sales funnel , a way to easily differentiate the degree of interest of each person in the solution that the company sells, and how close they are to buying. This funnel has 3 stages.
See what they are: Discovery and interest The 1st phase of the funnel is when the person seeks to understand, exactly, what the problem they are facing is. It is like a patient who knows how to describe the symptoms he is feeling, but needs a doctor to discover what the illness is and treat it. Naturally, at this stage, it is prohibited to talk about your product, since the person is not interested or ready to buy. This just wants to resolve doubts and better understand some concepts. Bet on simple and introductory topics of interest to the person, such as: why cash flow is essential for a business; essential accounting laws and regulations for every entrepreneur; specifications on electronic payment receipts; and many others.