Post by account_disabled on Dec 31, 2023 22:12:52 GMT -8
What is the student trip? How does the student find your institution, decide to participate in the selection process and enroll? The strategies adopted for promoting your EI, right? Therefore, a more efficient plan would be to know that student first to know what he takes into account throughout the entire process, and thus begin to analyze which channels and formats are the best for that promotion. In the end, if you were asked, for example, what you know about university life before you entered one, surely your answer would not be very different from “the truth is, not much”, right? Therefore, the first step is to build the person of your institution.
Only then will you be able to know the objectives of that Special Data potential student, the challenges they face, among other aspects that will make all the difference when structuring how and where to promote your EI. With the constructed persona, it is possible to understand which stages are part of the student's journey, from the moment they discover your institution to the much desired moment of enrollment. And all of this is related to Digital Marketing, after all, it is he who will help you communicate with your audience in a direct, personalized way, and at the most opportune moments. What is the importance of knowing the student's journey? The enrollment process in an educational institution involves several stages before being completed.
And, most of the time, the student does not even know what course he wants, much less which institution to study at. Offering information specifically made for these students on your institution's blog may be your chance to win them over! To help you on that journey, it is important that your IE invests in Content Marketing , since to resolve those doubts, you need to educate the student about several things. A blog with content about careers, well paid professions, types of courses offered by your institution, can be the starting point to win over a student. In the following phases, other issues can be addressed to help the potential student move from one stage of their journey to the next.
Only then will you be able to know the objectives of that Special Data potential student, the challenges they face, among other aspects that will make all the difference when structuring how and where to promote your EI. With the constructed persona, it is possible to understand which stages are part of the student's journey, from the moment they discover your institution to the much desired moment of enrollment. And all of this is related to Digital Marketing, after all, it is he who will help you communicate with your audience in a direct, personalized way, and at the most opportune moments. What is the importance of knowing the student's journey? The enrollment process in an educational institution involves several stages before being completed.
And, most of the time, the student does not even know what course he wants, much less which institution to study at. Offering information specifically made for these students on your institution's blog may be your chance to win them over! To help you on that journey, it is important that your IE invests in Content Marketing , since to resolve those doubts, you need to educate the student about several things. A blog with content about careers, well paid professions, types of courses offered by your institution, can be the starting point to win over a student. In the following phases, other issues can be addressed to help the potential student move from one stage of their journey to the next.