Post by account_disabled on Jan 11, 2024 1:14:12 GMT -8
Videos are one of the most effective mediums for marketing, in fact, they generate 1200% more engagementshares) than text with images, according to IMPACT . Among various video formats, live streaming is in demand. Live streaming involves less rehearsal and editing, so it is considered more authentic and human to interact with users. For businesses, it means another opportunity to connect with customers and receive instant feedback. Index 4 steps to implement a live broadcast 1. Identify the right platform for your live stream 2. Plan the right content 3. Post a trailer about your live stream. Set up the right equipment for live streaming Key takeaways 4 steps to implement a live broadcast 1. Identify the right platform for your live stream There are several live streaming platforms on the market that you can choose from, and each of them has its advantages. Here is a summary of the pros and cons of the 4 frequently used platforms.
Identify-the-right-platform-for-your-live-stream You can also choose the live streaming channel according to your target audience. For example, if you are a Business-to-Business company, LinkedIn Live would be the best option to target professionals and build business networks. According to LinkedIn, live streams receive 24 times more comments than native videos. However, for gaming companies or those targeting esports enthusiasts, Amazon's Twitch is the must-have channel, averaging 15 million viewers each day . 2. Plan the right content Although it is less Middle-East Mobile Database rehearsed, it doesn't mean you should start one without a script. It helps you stay on target during the live stream without getting distracted. Also remember that the first 20 seconds are critical to the success of the live stream, the same for all types of videos. Therefore, a carefully planned opening with a clear objective will be a good start. Getting the content right is important and be wise in planning as this content could be reused in the future.
Here are 4 things to consider when preparing for your broadcast in the pre-production stage: a) Objectives of the live broadcast If your goal is to promote the latest product, a detailed product demonstration or comparison of previous models would help show off the new features. b) Methods to keep viewers interested until the end of the live broadcast Live polls, rewarding games, question and answer sections, responses to comments, all of these could help keep viewers interested. c) The host of the broadcast Employees: They are the ones who know the most about the products, which would be effective if there are questions about the design and details of the product. It also allows the audience to see the company culture. KOLs: Tapping the right influencers could help reach a new audience group, generate interest in the company, motivate non-fans to try new products, etc. Customers: Having your customers who have tried the products or services first-hand improves credibility and increases the trust of potential consumers. d) The main characteristic Behind the scenes of manufacturing, an office tour, a panel discussion, product testing, etc. Live streaming example: Benefit Cosmetics Hong Kong.
Identify-the-right-platform-for-your-live-stream You can also choose the live streaming channel according to your target audience. For example, if you are a Business-to-Business company, LinkedIn Live would be the best option to target professionals and build business networks. According to LinkedIn, live streams receive 24 times more comments than native videos. However, for gaming companies or those targeting esports enthusiasts, Amazon's Twitch is the must-have channel, averaging 15 million viewers each day . 2. Plan the right content Although it is less Middle-East Mobile Database rehearsed, it doesn't mean you should start one without a script. It helps you stay on target during the live stream without getting distracted. Also remember that the first 20 seconds are critical to the success of the live stream, the same for all types of videos. Therefore, a carefully planned opening with a clear objective will be a good start. Getting the content right is important and be wise in planning as this content could be reused in the future.
Here are 4 things to consider when preparing for your broadcast in the pre-production stage: a) Objectives of the live broadcast If your goal is to promote the latest product, a detailed product demonstration or comparison of previous models would help show off the new features. b) Methods to keep viewers interested until the end of the live broadcast Live polls, rewarding games, question and answer sections, responses to comments, all of these could help keep viewers interested. c) The host of the broadcast Employees: They are the ones who know the most about the products, which would be effective if there are questions about the design and details of the product. It also allows the audience to see the company culture. KOLs: Tapping the right influencers could help reach a new audience group, generate interest in the company, motivate non-fans to try new products, etc. Customers: Having your customers who have tried the products or services first-hand improves credibility and increases the trust of potential consumers. d) The main characteristic Behind the scenes of manufacturing, an office tour, a panel discussion, product testing, etc. Live streaming example: Benefit Cosmetics Hong Kong.