Post by account_disabled on Mar 4, 2024 23:07:55 GMT -8
Lorena Palleiro Categories Strategic communication , Video marketing 7 video content that promotes internal communication 'A picture is worth a thousand words'. How many times have we heard it and how much truth it contains. We have seen this in the last year in which audiovisuals and, mainly, video formats have experienced a brutal increase in their consumption through any device and platform. A potential that we want you to bring to your internal communication by proposing 7 video content that will favor talent management in your company. Why video content? Humans have always communicated better through images. We just have to go back to prehistory. And, if a still image is powerful, a moving image accompanied by sound is even more so. Because movement captures attention and the voice transmits a lot of information.
Both configure communication that is simpler, more fluid, closer and with greater retention capacity on the part of the person to whom it is directed, the recipient of your message. In short, a way of communicating that is more digestible than a 1000-word post or a 10-minute speech. And images and memory are closely related . I'll give you an example BTC Users Number Data that can make us reflect: it hasn't been that long since audiovisuals have been with us. Specifically, since the end of the 19th century and the beginning of the 20th century, the consumption of video content has only grown and grown, becoming a weapon of mass and multi-device communication today. There must be a reason! It requires us to have a lesser capacity for concentration , it entertains us more and facilitates our understanding since it brings us closer to the message .
Video as an internal communication tool What platform do you turn to when you want to know what a certain service or product is like and how it works? A review showing operation or a tutorial? Surely you are thinking about YouTube, although in the last year social networks such as Instagram, Facebook or LinkedIn... have seen their consumption grow thanks to videos. The potential of videos can be transferred in a very effective way to your external communication strategy to publicize your products, your services or the company culture. We have already talked to you about it in several posts with which you can generate leads both through your website and social networks . But if there is someone you should never neglect in your communication, it is your internal audience. To your workers. Because a committed, involved and identified workforce with the company and its objectives is synonymous with success.
Both configure communication that is simpler, more fluid, closer and with greater retention capacity on the part of the person to whom it is directed, the recipient of your message. In short, a way of communicating that is more digestible than a 1000-word post or a 10-minute speech. And images and memory are closely related . I'll give you an example BTC Users Number Data that can make us reflect: it hasn't been that long since audiovisuals have been with us. Specifically, since the end of the 19th century and the beginning of the 20th century, the consumption of video content has only grown and grown, becoming a weapon of mass and multi-device communication today. There must be a reason! It requires us to have a lesser capacity for concentration , it entertains us more and facilitates our understanding since it brings us closer to the message .
Video as an internal communication tool What platform do you turn to when you want to know what a certain service or product is like and how it works? A review showing operation or a tutorial? Surely you are thinking about YouTube, although in the last year social networks such as Instagram, Facebook or LinkedIn... have seen their consumption grow thanks to videos. The potential of videos can be transferred in a very effective way to your external communication strategy to publicize your products, your services or the company culture. We have already talked to you about it in several posts with which you can generate leads both through your website and social networks . But if there is someone you should never neglect in your communication, it is your internal audience. To your workers. Because a committed, involved and identified workforce with the company and its objectives is synonymous with success.