Post by sinthiya007 on Nov 9, 2024 20:10:03 GMT -8
WhatsApp is the most popular messenger in Russia. According to Mediascope , the average daily audience reach is more than 80 million users. It is not surprising that more and more companies use WhatsApp in communications with their clients. But only some companies have a green checkmark — a mark of passed verification. What does this mean? Let's figure out how WhatsApp works for business and what the green checkmark can give.
There are two types of business accounts on WhatsApp.
Regular Business Account. This type of account is given to any WhatsApp Business API user. When communicating with a regular business account, the client sees only the on page seo service company's phone number.
Official business account. This is an account that has been verified by WhatsApp , meaning the company has confirmed that it belongs to it. Only companies that are connected to the WhatsApp Business API can receive a check mark.
Previously, only accounts with a green check mark displayed the official account name instead of the phone number. As in the example in the screenshot.
Now, even if a company has not received approval and has a limit of 250 correspondence, it can launch mailings for 30 days, maintaining a high level of message quality. As part of this update, if the display name passes verification, then after approval, the account name will be visible in chats with users and without a green check mark.
This is what business accounts without the green check mark might look like.
WhatsApp Business API (WABA) is a solution that allows you to connect messengers to CRM, set up the work of several managers under one account, send newsletters and set up chatbots.
Benefits of the green tick
Both companies that have received a green checkmark and those that have not can use WhatsApp Business API. There are no differences in functions, but official business accounts have more advantages.
Customer trust and higher conversion
Customers are more likely to respond to an account with a check mark simply because they trust verified accounts more – they know for sure that this is the official contact of the brand.
Accordingly, users will complain less about such an account - this is good, since complaints and blocking affect the quality rating of the account in WhatsApp. The messenger monitors the quality of your messages. If you are complained about or your mailings are banned, the messenger concludes that you may be sending spam. The account rating may decrease if you do not correct it in time.
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How does this work
WhatsApp has limits on the number of chats you can send messages to. There are three levels of these limits (Tier).
Tier 1 — each company starts from the first level when connecting a business account. It allows contact with no more than 1,000 users per day.
There are two types of business accounts on WhatsApp.
Regular Business Account. This type of account is given to any WhatsApp Business API user. When communicating with a regular business account, the client sees only the on page seo service company's phone number.
Official business account. This is an account that has been verified by WhatsApp , meaning the company has confirmed that it belongs to it. Only companies that are connected to the WhatsApp Business API can receive a check mark.
Previously, only accounts with a green check mark displayed the official account name instead of the phone number. As in the example in the screenshot.
Now, even if a company has not received approval and has a limit of 250 correspondence, it can launch mailings for 30 days, maintaining a high level of message quality. As part of this update, if the display name passes verification, then after approval, the account name will be visible in chats with users and without a green check mark.
This is what business accounts without the green check mark might look like.
WhatsApp Business API (WABA) is a solution that allows you to connect messengers to CRM, set up the work of several managers under one account, send newsletters and set up chatbots.
Benefits of the green tick
Both companies that have received a green checkmark and those that have not can use WhatsApp Business API. There are no differences in functions, but official business accounts have more advantages.
Customer trust and higher conversion
Customers are more likely to respond to an account with a check mark simply because they trust verified accounts more – they know for sure that this is the official contact of the brand.
Accordingly, users will complain less about such an account - this is good, since complaints and blocking affect the quality rating of the account in WhatsApp. The messenger monitors the quality of your messages. If you are complained about or your mailings are banned, the messenger concludes that you may be sending spam. The account rating may decrease if you do not correct it in time.
Automate communication with chatbots
Visual editor for creating a chatbot without programming skills
Find out more
textBack
How does this work
WhatsApp has limits on the number of chats you can send messages to. There are three levels of these limits (Tier).
Tier 1 — each company starts from the first level when connecting a business account. It allows contact with no more than 1,000 users per day.