Post by account_disabled on Oct 18, 2023 3:10:36 GMT -8
Innovation is a subject that several researchers are dedicated to, trying to better understand what its types are and how each of them works. In this effort, about three decades ago, one of these researchers – Clayton Christensen, from Harvard University – introduced the concept of disruptive innovation. In this article, you will discover what disruptive innovation is, in addition to understanding two fundamental practical questions: when and how much to invest in this type of innovation. Concept Disruptive innovation is one in which a product, service or technology is replaced by a superior solution.
This process causes the rupture of paradigms and the formation of a new consumption habit within that market. What is disruptive innovation? To better understand what this type of innovation is, let's work with a classic example: the case of the music industry. Over the years, new europe mobile number list superior technology solutions have been developed to serve as media for the sale and reproduction of music: vinyl records, cassette tapes, CDs, MP3 devices and, more recently, streaming platforms such as Spotify, Deezer, Apple Music. The offer of each new solution overturned the previous ones, as it made access to music broader, more practical and even cheaper. So much so that today it is becoming increasingly difficult to find CDs for sale. Therefore, it is important to know that disruptive innovation does not generate more expensive or complex solutions; on the contrary, it can open doors so that previously neglected audiences also have the opportunity to consume.
Disruptive innovation The terms “disruptive innovation” and “ radical innovation ” may refer to similar ideas; however, these two types of innovation cannot be confused. The best way to summarize the relationship between them is like this: Every disruptive innovation is radical; however, not all radical innovation is disruptive. Radical innovation is a growth innovation, whose focus is to explore new alternatives, whether by developing new solutions or entering a market different from the original core business of the business.
This process causes the rupture of paradigms and the formation of a new consumption habit within that market. What is disruptive innovation? To better understand what this type of innovation is, let's work with a classic example: the case of the music industry. Over the years, new europe mobile number list superior technology solutions have been developed to serve as media for the sale and reproduction of music: vinyl records, cassette tapes, CDs, MP3 devices and, more recently, streaming platforms such as Spotify, Deezer, Apple Music. The offer of each new solution overturned the previous ones, as it made access to music broader, more practical and even cheaper. So much so that today it is becoming increasingly difficult to find CDs for sale. Therefore, it is important to know that disruptive innovation does not generate more expensive or complex solutions; on the contrary, it can open doors so that previously neglected audiences also have the opportunity to consume.
Disruptive innovation The terms “disruptive innovation” and “ radical innovation ” may refer to similar ideas; however, these two types of innovation cannot be confused. The best way to summarize the relationship between them is like this: Every disruptive innovation is radical; however, not all radical innovation is disruptive. Radical innovation is a growth innovation, whose focus is to explore new alternatives, whether by developing new solutions or entering a market different from the original core business of the business.